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April 30 - May 2, 2019

In-person Meeting USRSB 2019 General Assembly Meeting


We are pleased to announce that Early Bird Registration is now open for the 2019 U.S. Roundtable for Sustainable Beef General Assembly Meeting that is scheduled to be held on April 30 - May 2, 2019 at the DoubleTree by Hilton Hotel Fresno Convention Center in Fresno, California.

We hope you will join us at this annual event as stakeholders from across the beef value chain convene to advance, support and communicate continuous improvement in the sustainability of U.S. beef production. Register by March 30th to take advantage of the special early bird rate. Registration fees increase on April 1, 2019.

For those needing accommodations, a room block for the event has been setup at the DoubleTree by Hilton Hotel Fresno Convention Center at 2233 Ventura St. in Fresno, CA 93721. To make a reservation online click here or call the hotel directly at (559) 268-1000 and mention the National Cattlemen's Beef Association USRSB program to obtain our special low rate.

Again, this year we will also be offering an official Beef Industry Sustainability Tour on April 30, 2019 as an additional offering available with registration. Buses will depart the event hotel a little before 7:00 am for an exciting and informative day touring key stops in the beef supply chain including a commercial beef plant, feedyard and a cow-calf operation.

Join us as we turn our 'Action Into Achievement' and continue to make the U.S. beef value chain the trusted global leader in environmentally sound, socially responsible and economically viable beef and Register Today!

Beef Sustainability in the News

February 6, 2019

Green Biz

The inconvenient truths behind the 'Planetary Health' diet

Read Story

January 16, 2019

PR Newswire

New USDA Beef Lifecycle Assessment Finds Environmental Impacts Lower Than Perceived

Read Story

January 14, 2019


USRSB: The Sustainable Initiative to Watch in 2019

Read Story

January 7, 2019

Genetic Literacy Project

Viewpoint: Lab-grown meat isn’t as ‘clean’ as you might think

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December 19, 2018

Green Biz

How do we feed the future without eating the planet?

Read Story

December 6, 2018

Sound Bites

Podcast Episode 104: Cow Gas, Upcycling & Beef Sustainability

Read Story