USRSB 2019 General Assembly Meeting


We are pleased to announce that Early Bird Registration is now open for the 2019 U.S. Roundtable for Sustainable Beef General Assembly Meeting that is scheduled to be held on April 30 - May 2, 2019 at the DoubleTree by Hilton Hotel Fresno Convention Center in Fresno, California.

We hope you will join us at this annual event as stakeholders from across the beef value chain convene to advance, support and communicate continuous improvement in the sustainability of U.S. beef production. Register by March 30th to take advantage of the special early bird rate. Registration fees increase on April 1, 2019.

For those needing accommodations, a room block for the event has been setup at the DoubleTree by Hilton Hotel Fresno Convention Center at 2233 Ventura St. in Fresno, CA 93721. To make a reservation online click here or call the hotel directly at (559) 268-1000 and mention the National Cattlemen's Beef Association USRSB program to obtain our special low rate.

Again this year, we will also be offering an official Beef Industry Sustainability Tour on April 30, 2019 as an additional offering available with registration. Buses will depart the event hotel a little before 7:00 am for an exciting and informative day touring key stops in the beef supply chain including a commercial beef plant, feedyard and a cow-calf operation.

Join us as we turn our 'Action Into Achievement' and continue to make the U.S. beef value chain the trusted global leader in environmentally sound, socially responsible and economically viable beef and Register Today!

Sponsorship Opportunities

With over 100 companies and organizations represented, the U.S. Roundtable for Sustainable Beef General Assembly Meeting is a common space to bring together a community of individuals, businesses, and non-governmental organizations with a common interest in U.S. beef sustainability.

The 2019 General Assembly Meeting offers a variety of opportunities to meet individual company and brand goals. General meeting sponsorships are available for the overall program, as well as exclusive sponsorships to provide a more customized branding experience during larger meetings and events.

If your organization would like to sponsor the 2019 USRSB General Assembly Meeting please click here to fill out the sponsorship intent to sponsor form and return to Ashley at by March 22, 2019.