Robert Wells, PhD, PAS

Executive Director, Integrity Beef Alliance and Livestock Consultant, Noble Research Institute

Robert Wells, Ph.D., PAS joined the Noble Research Institute as a livestock consultant in 2005. His areas of emphasis are forage-based beef cattle production and cow/calf nutrition, herd health programs, improving herd genetics and value-added calf marketing programs. To this end, he also is the Executive Director for the Integrity Beef Alliance which started in 2000 as a value-added calf program with an emphasis on excellent herd health protocols and high-quality genetics. The Integrity Beef Alliance received USRSB program recognition for the Integrity Beef Legacy program in 2022. The Legacy program is designed to create new market opportunities for cow-calf producers who are producing regeneratively raised calves using climate-smart production practices. Additionally, market opportunities for carbon neutral beef will be provided to members as well. The Legacy program is part of a collaboration which includes American Farmland Trust, AgriWebb, Indigo Ag and Earth Optics. This group was awarded a $30 million Climate Smart Commodity grant in 2022. Wells grew up on a South Texas diversified crop and livestock farm and attained his bachelor’s degree from Stephen F. Austin State University, master’s degree from Texas Tech University in ruminant nutrition, and Ph.D. from the University of Illinois in beef cattle management. Wells lives on a small, diversified livestock operation of southern Oklahoma with his wife and two daughters.