A decade of change fueling a future of opportunity

Join the USRSB for our 2025 General Assembly Meeting as we celebrate 10 years as an organization and “A decade of change fueling a future of opportunity.” Over the past decade, USRSB and its members have propelled efforts around U.S. beef sustainability. Across our diverse membership, we recognize we must continue to improve to create a better future for generations to come and that there is a world of opportunity ahead of us. The 2025 USRSB General Assembly Meeting seeks to convene individuals across the supply chain and beyond to discuss the latest in beef sustainability.  

Ahead of the General Assembly Meeting, join us for our Beef Sustainability Tour where we will tour two exceptional cattle operations, hear from the producers of these operations and learn about the partnerships they have built across the industry to not only build resilience in their operations but to support industry sustainability needs. We will also hear from Molson Coors on the work they have been doing alongside producers to support water conservation efforts in Texas.  

Following tour day, join us for our 2-day General Assembly Meeting where we will hear from leading experts across the supply chain on topics of land use change, sustainable finance and considerations for Scope 3 climate commitments. Additionally, you will have the opportunity to participate in interactive workshops and hear from our closing keynote, Tom Field, a remarkable visionary, and director of the Engler Agribusiness Entrepreneurship Program - a program which is growing a new generation of agri-entrepreneurs. 

A special feature of this year’s General Assembly will be the 10-year Anniversary Celebration and Dinner on April 30, 2025. The celebration will be held at River Ranch in the Fort Worth Stockyards and will feature a live cattle handling demonstration from Dr. Ron Gill and our very own USRSB Chair, Mike Williams.

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Sponsorship Opportunities

The 2025 General Assembly Meeting offers a variety of sponsorship opportunities to meet individual company and brand goals. General meeting sponsorships are available to support the overall program, as well as exclusive sponsorships to provide a more customized branding experience during larger meetings and events.  Sponsors of USRSB General Assembly Meeting support the premiere beef sustainability event in the U.S. and helps to further important conversations and actions around U.S. beef sustainability.

View sponsorship opportunities below and reach out to Rebecca Bolton ([email protected]) with any questions. 

The deadline to apply to sponsor the 2025 USRSB General Assembly Meeting is April 1, 2025.

Sponsorship Prospectus 

Student Scholarship OpportuniTIES

We are excited to offer 5 student scholarships to attend the 2025 USRSB General Assembly Meeting. This is a unique educational and networking opportunity for students as this is the only beef-centric sustainability event in the U.S. that addresses issues across the supply chain. This special scholarship opportunity will help to offset the costs of college/university students to attend and learn more about the complexity of beef sustainability issues. If you would like to apply for this scholarship opportunity, fill out the online application by February 21, 2025.


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