A decade of change fueling a future of opportunity

Join the USRSB for our 2025 General Assembly Meeting as we celebrate 10 years as an organization and “A decade of change fueling a future of opportunity.” Over the past decade, USRSB and its members have propelled efforts around U.S. beef sustainability. Across our diverse membership, we recognize we must continue to improve to create a better future for generations to come and that there is a world of opportunity ahead of us. The 2025 USRSB General Assembly Meeting seeks to convene individuals across the supply chain and beyond to discuss the latest in beef sustainability.  

Ahead of the General Assembly Meeting, join us for our Beef Sustainability Tour where we will tour two exceptional cattle operations, hear from the producers of these operations and learn about the partnerships they have built across the industry to not only build resilience in their operations but to support industry sustainability needs. We will also hear from Molson Coors on the work they have been doing alongside producers to support water conservation efforts in Texas.  

Following tour day, join us for our 2-day General Assembly Meeting where we will hear from leading experts across the supply chain on topics of land use change, sustainable finance and considerations for Scope 3 climate commitments. Additionally, you will have the opportunity to participate in interactive workshops and hear from our closing keynote, Tom Field, a remarkable visionary, and director of the Engler Agribusiness Entrepreneurship Program - a program which is growing a new generation of agri-entrepreneurs. 

A special feature of this year’s General Assembly will be the 10-year Anniversary Celebration and Dinner on April 30, 2025. The celebration will be held at River Ranch in the Fort Worth Stockyards and will feature a live cattle handling demonstration from Dr. Ron Gill and our very own USRSB Chair, Mike Williams.

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